The American Beverage Institute is a restaurant trade association dedicated to protecting the on-premise dining experience — which often includes the responsible consumption of adult beverages.
Our cutting-edge research and aggressive communication programs are dedicated to demonstrating that the tens of millions of adults who enjoy an adult beverage away from their homes are reasonable, law-abiding Americans. We also expose and vigorously counter the campaigns of modern-day prohibitionists who seek to target these sensible adults in an effort to reduce per capita consumption of adult beverages.
We are vocal in our defense of our customers. We are relentless in our support of responsible consumption — and of the time-honored custom of dining out with friends.